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  Home >> What is CRM?


Customer Relationship Management is a commercial strategy that has the goal to establish a profitable and lasting relationship with the clients. A centralized database offers information about the clients and ensures the coordination of marketing, sales and service teams.

The CRM strategy observes the processes connected to the clients’ relationship. It is based on capturing and using the information about the clients and partners in order to increase the business profitability of a company through making more efficient the management, sales and marketing activities, through strengthening the relationships with present clients, through managing the relationships with the potential clients, through observing the contracts and the service cases as well as the possibility for managers to have an overview over the businesses.

Manager Financiar CRM

This is an example of CRM application created for the goal of organizing more efficiently information, sustaining the marketing and sales activities and communicating efficiently between departments.

Today, CRM is introduced in the entire company. It sustains the management information and it keeps the company’s knowledge. A CRM means only one and complete database of addresses, which provides the full files of the clients and ensures the sales control.